SEARCH ENGINE OPTIMISATION FOR PRODUCT GROWTH AND VISABILITY FOR GB CONTROLS
PRIMARY OBJECTIVES
GB Controls specialises in standard electrical control panels, fault rated motor control centres, and bespoke custom systems. Based in Nelson, Lancashire, and established in December 1984, they have grown over four decades into a true leader in electrical control panel manufacturing.
In a highly specialised engineering sector, appearing at the very top of search results is critical for capturing commercial enquiries. Because navigating thousands of technical control panels can be complex for engineers and wholesalers, GB Controls needed a digital strategy that maximized search visibility while removing friction from the online buying process.
Having served as their dedicated digital partner for nearly a decade, Monkeyfish Group set out with two primary objectives:
Secure Page 1, Position 1 organic rankings on Google for priority search terms and core product categories.
Engineering a bespoke product selector to help site visitors filter complex databases and convert instantly.
Our Strategy
Targeted Search Visibility
Rather than focusing on generic industry terms, our continuous search engine optimisation strategy anchored on high value commercial search queries. By targeting the exact terms that engineers, contractors, and commercial buyers use when actively seeking specific control solutions, we ensured that incoming traffic consisted exclusively of high intent prospects.
Frictionless Web Development
Navigating extensive technical product catalogues often leads to lost enquiries. To simplify this process and prevent drop-offs, our web development team engineered a bespoke Product Selector tool integrated directly into their refrigeration range hub page.
The tool allows visitors to quickly filter through thousands of products by category or component manufacturer (such as Güntner, Kelvion, and Searle) and instantly view matching specifications without reloading the page.
GB CONTROLS: DIGITAL EVOLUTION FRAMEWORK
For the manufacturing division, we developed an integrated digital framework designed to capture and convert commercial demand:
Continuous SEO Strategy: Targeted keyword optimisation that keeps core product lines positioned at the top of organic search results.
Bespoke Product Selector: An intuitive step-by-step filtering system built into the refrigeration hub to connect customers directly with UK stockists and accelerate direct enquiries.
Ongoing UX Support: Regular design refinements, performance updates, and dedicated digital support to adapt to evolving technical range specifications.
Results & impact
Position 1 Rankings: Secured Page 1, Position 1 organic rankings on Google for core product categories and priority technical search terms.
High Intent Lead Generation: Captured a consistent stream of qualified enquiries from engineers and commercial buyers actively looking to purchase control solutions.
Accelerated Sales Pipeline: The bespoke Product Selector eliminated buyer friction, converting complex database searches into fast direct enquiries.
Long Term Search Authority: Established a strong digital presence that continues to drive value across their entire product portfolio.
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