Search is changing.
Google remains a major part of how people find businesses online, but platforms such as ChatGPT and Google’s AI-powered search experiences are creating new ways for brands to be discovered.
Rather than simply returning a list of websites, AI search can interpret more detailed searches, gather information and provide direct answers and recommendations.
For businesses, this means search visibility is becoming bigger than traditional Google rankings alone.
At MonkeyFish Group, we’re adapting our SEO strategies to consider AI search visibility alongside traditional organic search, helping businesses build a stronger presence across the changing search landscape.
What Is AI Search Optimisation?
AI search optimisation focuses on improving the way a business is understood and represented by AI-powered search platforms.
You may also see terms such as AI SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and LLM optimisation used to describe this developing area of search.
Although the terminology is new, many of the foundations aren’t.
Strong SEO, authoritative content and a credible digital presence remain important. What is changing is how search platforms interpret that information and use it to generate results.
SEO Is Evolving
Traditional SEO has largely focused on increasing organic visibility within search engines such as Google.
That remains important, but businesses now have additional search environments to consider.
Someone looking for a product or service may use a traditional Google search, encounter an AI Overview or ask an AI platform for information or recommendations.
The objective is increasingly to build overall search visibility, rather than focusing on one set of rankings.
How Can MonkeyFish Help?
There isn’t a guaranteed formula for achieving visibility within ChatGPT or other AI platforms, and no reputable agency should promise one.
However, there are established and emerging optimisation techniques that can help strengthen how search engines and AI platforms understand a business.
At MonkeyFish Group, we can incorporate techniques such as:
- technical SEO
- content optimisation
- topical authority development
- structured data and schema
- brand and entity optimisation
- digital PR and authority building
- local SEO
- internal linking and website structure
- AI search and competitor visibility analysis
The right combination will depend on the business, its market and its existing digital presence.
Our role is to identify where opportunities exist and incorporate them into a wider SEO strategy designed to improve visibility across both established and emerging search platforms.
AI Search Doesn’t Replace SEO
Despite the headlines, AI doesn’t mean SEO is dead.
Search is simply evolving.
The principles behind strong organic visibility remain valuable: relevance, authority, technical performance, useful content and a clear digital presence.
AI search adds another layer to that.
Businesses that continue investing in strong SEO foundations while adapting to new search behaviour will be better positioned as AI-powered discovery develops.
Search Visibility Is Getting Bigger
Ranking well on Google still matters. But it is no longer the only measure of how visible a business is online.
Google Search, AI Overviews, ChatGPT and other emerging search platforms are becoming part of a wider search ecosystem.
At MonkeyFish Group, we’re developing our SEO approach alongside these changes, combining proven SEO techniques with strategies designed to strengthen visibility within AI-powered search.
Search is changing. Your SEO strategy should be changing with it.
Speak to MonkeyFish Group about improving your visibility across traditional and AI-powered search.